ALAN PAFENBACH :
What I do:
Marketing strategy. Creative development and execution.
Most notable work:
The Volkswagen “Drivers wanted.” campaign.
Principal, Alan Pafenbach Creative/Direction.
Other Places I've worked:
Managing Partner, Executive Creative Director, Arnold Worldwide, Boston.
Creative Director, Consultant, Goodby Silverstein & Partners, San Francisco.
Global Creative Director, Consultant, Ogilvy & Mather, New York.
Yahoo!, McDonald’s, Hewlett Packard, Goodyear Tire.
Branding used to be strictly an outward facing effort, a facade. Now there is no inside and outside.
Navigating Media Channels :
Where your audience hangs out determines not just where you market but how you market.
Creative Development: At the end of the day, it's all in the execution.