SMIRNOFF VODKA DIGITAL PITCH: "THE PERFECT MIX "
We didn't win this one for OgilvyOne New York, but I'm really proud of the work. Smirnoff is a brand with a great heritage and a great story. Unlike modern vodkas Smirnoff was part of the cocktail revolution when vodka was supposed to be the beginning of a great cocktail. Clean and highly purified it's the perfect mixer. We thought that was the basis of a great Web 2.0 digital campaing. After all isn't social media about mixing well with others?