Selected Work

Here are some examples my work.

I’ve also included some comments and a couple of comments from industry thought-leaders past and present. You can also explore the rest of my site through the global navigation above.

If you need any more color on any of these examples, please feel free to reach out.

Thanks,

Alan

“If that script landed on my desk, I don’t know whether I would approve it…but through the production, through the direction, through the music, everything came together to make this sort of magical piece of film making…I still marvel at how beautiful you can make something even coming from a very simple script.”

–Matt MacDonald, ECD BBDO

Activation Television

“A psychographic match made in heaven. VW and Apple both appeal to young, high-income, adventure-seeking customers. VW has a long-standing relationship with music: It offers its own Web-based radio channel, and its previous ads launched a resurgence in the popularity of such artists as Nick Drake. The special iPod comes engraved with VW’s “Drivers Wanted” slogan.

White space. Clean and elegant. It looks good, doesn’t it? That’s part of the point.”

–Alison Overhault, Fast Company

Offline/Online Integration

The battle for Super Bowl ad supremacy doesn’t end with the live broadcast. Viewership on platforms like YouTube and post- game rankings by publications are important too. We created this integrated digital effort to garner additional views online and earn a higher ranking on various online publications. Both are key to push up viewership of the content to the tipping point of exponential, self-sustaining growth.  

Online Content

“During the rodeo in the arena, it's under the lights and you kind of get the adrenaline rush and being caught up in that moment and it's just it's a fun job. You're mainly sitting in a truck for six or eight or ten hours to contest maybe eight seconds. On a bull or 20 seconds.”

–Brent Sutton, Rodeo Professional

Brand Anthem

Intevity is a small, digital consulting firm that punches far above its weight. Most of its new business comes through referrals. But this summer, Intevity decided it needed to build awareness with a broader audience. Working with the internal team and an array of disparate frameworks, decks and mission statements, I pulled together a storyline using unifying visual element to represent their three-pronged approach Digital Transformation. I wrote the script and produced this video at home, during the height of the pandemic. Using only my laptop, stock photography and stock music. A colleague provided the voice-over.